Strategic Branding and Web Design

Empowering Brands.
Growing Businesses.

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Hi, I’m Kate.

I’m a Canadian designer and strategist. I’m also fascinated with brand psychology and how it affects our buying habits. I work with companies to develop their brands – and grow their businesses – through a blend of strategy, design, and web marketing. I’m based in Ottawa, but I work with companies across Canada and the US.

About Me

From The Brand Blog

Why your target audience isn’t everybody

  When asked who they’re targeting, it’s not uncommon for a business owner to say, “Well, everyone”. I mean, why would you want to leave anybody out and risk missing out on clientele? I get it, it’s tempting. But the reality is, the risks that come with targeting...

The Link Between Branding and Pricing

Have you ever wondered how you could increase your pricing and actually get customers to bite? Pricing is a key factor in any business and has a huge impact on your profits. If this is one of your business goals, you should consider the state of your brand’s...

The 10 Minute Exercise That Will Transform Your Brand

It's hard to believe you could spend 10 minutes changing the way you look at your brand forever. But believe me when I tell you, this quick little exercise will give you a healthy dose of perspective. It's pretty simple: I want you to think about your brand...