Meet Kate

I work with business owners to build and grow meaningful brands.

I work with businesses to create strong, impactful brands. Brands with clear messaging, that not only win new customers, but also keep loyal ones. After all, your brand really is at the heart of your business. It’s your biggest asset.

I’m passionate about design, brand psychology and learning what makes consumers tick. My end goal with each and every project is to establish trustworthy, killer brands with clear missions.

So what are your customers saying about you when you’re not in the room? My aim is to help you take control of your narrative… helping you to grow your brand, gain loyal customers, get more leads, and boost sales.

Meet Kate

I work with business owners to build and grow meaningful brands.

I work with businesses to create strong, impactful brands. Brands with clear messaging, that not only win new customers, but also keep loyal ones. After all, your brand really is at the heart of your business. It’s your biggest asset.

I’m passionate about design, brand psychology and learning what makes consumers tick. My end goal with each and every project is to establish trustworthy, killer brands with clear missions.

So what are your customers saying about you when you’re not in the room? My aim is to help you take control of your narrative… helping you to grow your brand, gain loyal customers, get more leads, and boost sales.

Let's work together!

Common Questions

WHAT SHOULD I EXPECT FROM AN INITIAL CONSULTATION?
As an initial consultation, we will schedule a discovery call. We’ll discuss your goals, your challenges, and needs so that I can properly assess your requirements and suggest the best course of action for your brand. You can book a consult here.
I DON’T LIVE IN YOUR CITY – CAN WE WORK TOGETHER?
Yes! Because I work remotely, I’m able to work with you regardless of where we live. In fact, I often work with companies from outside of Ottawa – from Toronto to Calgary to NYC. As long as we can communicate via phone, email and maybe the occasional video call/screen share, we’re good to go.
HOW LONG WILL MY PROJECT TAKE?
Project timelines can range from 3-12 weeks. Timelines are varied based on the size of the project, the complexity of the project, and deadlines.
WHY WORK WITH SOMEONE INDEPENDENT OVER AN AGENCY?
While I do have overhead costs like any business, my overhead costs are lower than agencies. Because of this, I’m able to keep my prices affordable to small and medium-sized businesses. My process when working with clients is collaborative and I offer a one-on-one, personalized approach that just isn’t possible with an agency. You’re more than an account number.
HOW MUCH DO YOU CHARGE?
Projects and consultation are billed either hourly or per project (a package rate). The cost of a project can vary depending on the scope of work, timeframe and budget. My hourly rate is currently $100CAD+HST.
DO YOU JUST DESIGN WEBSITES OR DO YOU BUILD THEM TOO?
I design and build websites. I build websites on WordPress and Shopify – these are ideal platforms because of how flexible they are and the customizability! I also know code such as CSS, HTML and Javascript – but when necessary, I work with developers who are well-versed in other coding languages to make it happen.
CAN YOU HELP ME WRITE THE CONTENT FOR MY NEW WEBSITE?
Of course! I often write web copy for the websites I design. Because of my background in web design and marketing and my passion for writing, I have a fairly solid understanding of how copy should flow in a website and reflect a company’s brand. Web copywriting is available as an add-on for all web projects.
DO YOUR COSTS COVER HOSTING?
Because hosting is an ongoing charge (either billed to you monthly or annually by a hosting company), I do not cover hosting in my costs. However, I can connect you with a local hosting company that will provide you with excellent customer service and great prices that you won’t see with the big hosting companies.
WHAT HAPPENS AFTER THE PROJECT? WILL YOU BE ABLE TO HELP ME?
I offer ongoing post-project support, as well as brand management. This can include anything from updating web images and text to preparing blogs, email blasts and social media posts. With brand management services you can be sure that your brand’s integrity will remain intact. These services are available as-needed (billed hourly) or on a package basis based on your needs.
DO YOU DO THIS FULL TIME?
Yes! After studying graphic design at Algonquin College in Ottawa, I worked as a designer and marketing coordinator for a property management company, and later on as a designer in the private sector. I moonlit as a freelancer for years until in October 2016, I took the plunge and started my own business. Since then I have been drinking way too much coffee, meeting awesome people and pinching myself daily.