Branding Tips and Resources

The Brand Blog

Why your target audience isn’t everybody

Why your target audience isn’t everybody

  When asked who they’re targeting, it’s not uncommon for a business owner to say, “Well, everyone”. I mean, why would you want to leave anybody out and risk missing out on clientele? I get it, it’s tempting. But the reality is, the risks that come with targeting...

The Link Between Branding and Pricing

The Link Between Branding and Pricing

Have you ever wondered how you could increase your pricing and actually get customers to bite? Pricing is a key factor in any business and has a huge impact on your profits. If this is one of your business goals, you should consider the state of your brand’s...

Mirror neurons and your brand – what’s the connection?

Mirror neurons and your brand – what’s the connection?

Get ready, because we’re about to get real science-y. And I’m no scientist, but I have reading a lot about this particular subject lately, and thinking a lot about how it ties into branding. Mirror neurons play a BIG part in how we perceive brands and choose to...

In the age of social media, do you really need a website?

In the age of social media, do you really need a website?

Today, every brand is on social media. It’s a powerful tool that helps us directly connect with people that are actually interested in our products. Through apps like Instagram and Twitter, we can create meaningful relationships with our customers, access in-depth...

10 web statistics you need to know right now

10 web statistics you need to know right now

If you're going to build a website, you need to know why you're making the design and functionality decisions you're making. Luckily, there's quite a bit of research out there that tells us about users and how they behave online. Here are five web statistics you...

Brand voice explained, and why it’s so important

Brand voice explained, and why it’s so important

When we think branding, the first place our mind often goes is the visual side of things – logos and colour schemes. But there is so much more to a brand. Your brand voice is just another one of those pieces of the puzzle. It’s an incredibly vital element in your...

Go-tos for free stock photography

Go-tos for free stock photography

In an ideal world, every project would involve a full photoshoot to get an in-depth glimpse at a brand. But sometimes it just isn’t possible. That’s where stock photos come in. Stock photography doesn’t have the best reputation in the world. It’s known for being...