Today, every brand is on social media. It’s a powerful tool that helps us directly connect with people that are actually interested in our products. Through apps like Instagram and Twitter, we can create meaningful relationships with our customers, access in-depth analytics, and keep up with the competition.
So this begs the question – do you really need a website if you’re already promoting your business on social media?
The answer is… YES. You need a website! You’re probably thinking I’m biased. Of course a web designer would say that.
But I’m going to tell you why, and I’m going to show you the research.
Establish trust and show legitimacy.
Research has shown that 30% of customers won’t even consider a business that doesn’t have a website. Want to look professional and legitimate? Then you need a website.
Have you ever Googled a business you’d heard of only to find nothing about them? You probably assumed they had gone out of business, right? Or maybe you just gave up completely.
This is what happens when you don’t have a site. Customers either don’t find you, or doubt that you even exist.
Share your value
Your website is a chance to show off and tell people why you’re worth it. A well-designed site tells people you care about quality. Well-written copy communicates who you are to your users. Having a blog with relevant content is also an amazing way to provide value.
Get found by people who are searching for your products
More than 90% of website visits start with a search engine, and we all know that Google is basically the master of the universe at this point. You want to get found on Google. Let’s say someone is visiting the city and looking for a restaurant to go to. If you don’t have a website, they are most definitely going to go to your competition. 28% of searches for something nearby result in a purchase.
Educate users about your products and services
Even if you’re posting about your products/services on Facebook or Instagram, someone who is interested in buying from your business will want to know more, so you should have a website with a more thorough explanation of your services.
Get access to powerful analytics
Having a website allows you to use powerful analytics. With Google Analytics, you can access data about your users. This includes demographics like age, gender, and location. You can see your bounce rate (how often people leave your site after visiting a single page) and monitor traffic. And there’s so much more. All of this info can help you improve your marketing.
Social media and websites are both valuable
I’m definitely not saying you shouldn’t put energy into social media! You should give it your all. If you can post great content that provides value to your customers, that’s priceless.
But, your website and social media presence should complement each other and work together. Your social media should be driving people to your website – where they’ll learn about your product, and ultimately decide whether or not they want to buy.