Have you ever considered working with a brand specialist? If you’re new to the process, it can sometimes feel a little overwhelming. But with proper planning and communication, a successful branding project can do wonders for your business for a long time to come.
When you’re trying to decide who to work with, it’s helpful to know in advance exactly what you are looking for before reaching out for a quote or for more information. If there are areas where you are hesitant or unsure, you can let them know. Here are some questions you should ask yourself before starting a brand project:
What does my brand need?
The most important thing to ask yourself before you get started – what do you need? Do you need a logo and brand fonts? Will you need social media templates? Do you have branding materials as a starting point or are you working with a clean slate? If you’re not sure what your brand needs, you can refer to this checklist.
What challenges am I facing?
Are you struggling with consistency? Or maybe your customers are confused about a certain element of your product. This will help you to figure out the outcome you are hoping for. Communicating the areas that are challenging for your brand will allow a strategist or designer to make strategic branding decisions. You could also rephrase this as “why do I need help with branding?”
What is my timeline?
You should usually have an idea of when you need a project to be completed for. Maybe you have an event coming up or a busy season that you need to be ready for. Maybe your timing is open. Either way, your strategist/designer can let you know if the timeline you have in mind is realistic, and plan milestones accordingly.
What are my top priorities?
It’s always helpful to know just what your priorities are, but there are two reasons in particular that I suggest this. First, this will help you decide what is most important and what can be dropped if you need to adjust your budget. Second, the items you are prioritizing will help to determine the order of the project plan. Depending on what you need, I’ll usually suggest the order I think makes the most sense for your brand. For example, starting with strategy, then brand colours, fonts and logo, then print collateral, followed by website. Every project is different, but typically this order works best to ensure the most successful outcome for your brand.
What does a successful outcome look like?
Speaking of successful outcomes.. what would that look like to you? Think of where you’d like to be once the project is over. What are your goals for the project? The majority of brand specialists will ask you this important question. You can make sure you’re both on the same page and set expectations before beginning any work.