Son of a Woodcutter

What was done

brand strategy
Shopify Design + Build
Copywriting
Graphic Design
Marketing Consulting

Son of a Woodcutter is a Canadian furniture company based out of Toronto, Canada. All of their pieces are made by hand with sustainable materials. I worked with Son of a Woodcutter to develop a brand strategy that would position them as leaders in the Canadian handmade furniture sector. We also did extensive research on their target market. This helped to gain better insight into their customer’s needs and allowed to build off of this information. The result was an honest, authentic brand that reflects Son of a Woodcutter’s values and resonates with their audience.